In the first 30 years of our history we have dealt exclusively with production for third parties.
Since 2015 we have created a new licensing division and in 2017 we have added to the other licenses the historic French brand Vuarnet.
The history of this brand began in 1957 when the French optician Roger Pouilloux created a line of spectacles with an exceptional lens: the SKILYNX, capable of providing an extraordinary depth capability. Thanks also to the extraordinary characteristics of this lens, skier Jean Vuarnet won the California squaw valley Olympic medal in 1960.
Following this victory, the two men decide to create a brand that reflected the characteristics of the lens and the skier: innovation, efficiency, protection and elegance. It is the birth of Vuarnet.
In developing our collections we decided to remain faithful to the original characteristics of the brand: protection, functionality and elegance. Our garments are a synthesis of style and elegance without losing the technical soul.
To the historic ski clothing produced by the brand we have added a new line that we like to define suitable for urban mobility,those are garments designed for urban use enhanced by the technicality that distinguishes the brand while maintaining an urban appeal. From 2020, the first summer collection will be produced and distributed, with a fresher and more youthful image, reflecting the flavour of the US brand in the 1990s.
Via Luda, 11/13
Torino - Italy